Strada del Conegliano Valdobbiadene

In the heart of the Veneto hills, there is a route that is much more than just a road: it is an experience, a story, a promise. It is the Prosecco and Wines Route of the Conegliano Valdobbiadene Hills, officially established in 2003 as the successor to the historic White Wine Route, inaugurated in 1966 and Italy's first wine route.

Today, this iconic route has been revamped and expanded: alongside the original route, three new themed routes have been introduced, designed to fully showcase the richness of the area, from its unique wine-growing landscapes to the artistic, cultural and environmental heritage scattered across the hills between Conegliano and Valdobbiadene.

Its approximately 90 kilometres wind through vineyards stretching as far as the eye can see, historic villages, churches, hermitages and castles, all bearing witness to the long wine-making history of these lands.

At every turn, scenes of extraordinary beauty unfold: rolling hills, neat rows of vines climbing the slopes, farmhouses that preserve the rural architecture of yesteryear. It is a harmonious landscape, shaped by man with respect, recognised as a UNESCO World Heritage Site in 2019.

To enrich the experience, Strada del Conegliano Valdobbiadene that intertwine with the main itinerary, allowing visitors to choose the itinerary that best suits their passions:

1. Historical-Cultural Trail – For those who want to discover local art, architecture and traditions, including abbeys, Venetian villas and wine museums: “Il Feudo dei Collalto” (The Collalto Estate), whose heart is the Castle of San Salvatore, one of the most imposing fortified structures in the region, and the nearby Collalto Castle;
2. Nature Trail – For nature lovers, with scenic trails, woods, hills and breathtaking viewpoints: History and Culture between Serravalle and Follina, dedicated to visiting some of the most significant architectural treasures in the area: Conegliano Castle, the Romanesque church of San Pietro di Feletto, the Molinetto della Croda di Refrontolo, the Cistercian Abbey of Follina, the Brandolini Castle in Cison di Valmarino, the Castle of San Martino in Vittorio Veneto and the historic centre of Serravalle;
3. Food and Wine Route – A journey through taste, among historic wineries, typical trattorias and artisan workshops where Prosecco Superiore DOCG is paired with local products such as Morlacco cheese, soppressa, honey and much more: “Torchiato di Fregona”, a rare DOCG meditation wine, produced following an ancient and very special procedure that makes it unique

What makes the Strada del Conegliano Valdobbiadene truly special is its ability to surprise. Every bend in the road can reveal a breathtaking view, a family-run winery where you can taste a rare wine, or a sleepy village where time has stood still. It is precisely this unpredictable beauty that gives it its most authentic charm.